After looking over the brief, it seems that chronicle books is looking for a product that sparks knowledge and encourages exploring and discovering. The products I am thinking of are products that can be played with in multiple ways--different shape, sizes, & colors.
-interactive book (teaching how to tell time/ tie shoe lace)
-toys with sounds
Play is a process done in many different ways to satisfy enjoyment. Playing can also be an escape from reality and be a world created from imagination. Playing is important because it satisfies our curious minds and allows children & people of all ages to expand in thoughts, imagination, and skill. Playing is an experience that is effortless and that entirely is what makes it so amusing and entertaining. Play can be done in a group or individually—both have different ways of teaching to collaborate well in a team or to work well independently.