The iPhone changed the world and how we as a society view technology. Our modern day civilization loves technology and products that accompany this fascination with the digital world. Apple has become an icon of the future and their belief of reinventing products and where the future of electronics is headed. Apple has been one of the few companies that consistently put a new product out every couple of months, whether is be a small change in a major product or a completely new device that they believe can aid humanity in one way or another. Apple Inc. have dominated the world globally with their technological advancements and have even created a cultural identity for themselves. “iPhone set the standard for mobile computing in its first decade and we are just getting started, the best is yet to come.” (Apple CEO, Tim Cook).
Apple is known as a symbol of wealth, innovations, and modernism. It is both powerful and greatly appreciated by our culture and their image seeps into our everyday lives. If anyone has a product that is engraved with the apple symbol it is “cool” to have. They have also achieved this persona by engineering products that can assist us in almost every aspect of our lives. For example, the iPhone; we carry everyday with us and is a mobile computer device that fits in our pocket. The Apple TV; an inexpensive and logical alternative to the more expensive general television broadcasting systems.