After the first class today and the discussions that took place, I believe this class with have a focus on not just specifically architecture. But the environments that is can create and how these design concepts can influence or invoke an emotion in a consumer. How layout, design, geometry can all have an influence on how a consumer experiences a space. A difference in height can have the depiction of compression or expansion. The use of thin, narrow corridors versus the use of large expansive, open plans to change the need and function of a space. In addition, the producers can acknowledge and implement all these aspects in order to create a specific space that they believe while case the consumers to act or think in a certain way.
In other words, the producers of a space or product want to believe they can almost control the consumers on a neurological level, telling the consumer how to act or perceive something. Using materiality in union with a specific geometry or form can entice a consumer, maybe not even mentally invoking agenda, but instead a characteristic that can just catch the attention of a consumer passing by in order to bring them in, then allow the product or producer to get a “foot in the door”. A way to open up the consumers into believing that they may need to or want this product, like a moth chasing the light bulb.